Later App Concept
A mobile app for streamlining social media strategy. This app offers the ability to schedule and post to Instagram, Facebook, Twitter, and Pinterest all from one place.
What is Later?
Later helps streamline social media strategy so customers can drive successful social media campaigns quickly on one platform. Later's features focus on visual scheduling, media management, marketing and analytics.
01. Early Sketches
The Problem
While Later is optimized for desktop, a mobile app exists, but only for facilitating an Instagram or Facebook post. It lacks almost all of the scheduling and analytics features of the desktop version. Customers want to be able to plan, schedule and analyze their social media accounts from their phones.
02. First version with original branding elements.
The Process
Ideation
Sketch ideas on paper and find the best flow that correlates with the desktop version.
Wireframing & Testing
Get feedback on wireframes to test ideas and gain an understanding of what customers want from the app.
Prototyping
Using feedback from testing to create a production-ready prototype and test again to confirm that customers enjoy the new branding and experience.
The Result
02. Used existing brand styles and modernized them.
Click here to view the prototype `LaterApp - Final Stakeholder Version`
This prototype brought to you by InVisionApp
© 2024 Tara Smith
Illustrations by Annie Konst