Foodie
A food truck concept.
The Problem
Some communities do not provide healthy fast food options. Vendors want to help create a sense of community and give back through philanthropy.
Goals
Main Goal
Engage communities and increase awareness and availability of local food trucks.
Customer Opportunities
Create an application where people could locate local food trucks that have healthy food options and opportunities to give back to their communities through philanthropy.
Vendor Opportunities
Vendors would encourage giving through social media and promotions to fundraise for their chosen charities or organizations that aid food deserts/swamps.
Research Goals
- Understand the trends and habits of dining preference and to find opportunities to improve food truck experiences.
- Understand the audience's perception of food deserts and food swamps. Measure motivations with loyalty and donation programs.
Research
Interview Questions
Several peers of our community were asked about their demographics, eating habits, familiarity with food deserts and about their interests in social causes.
Demographics
- Ages 24-56
- Full-time working professionals
Interview Ratio
1:1 attitudinal and qualitative
Key Takeaways
- Time and proximity to food trucks were a driving factor in where to eat out.
- Descriptions and prices of food were most important when ordering food.
- There is an opportunity to provide education on food deserts/swamps.
Personas & CJMs
Based on our research we created two personas, the Food Enthusiast and the Busy Bee. We also brainstormed their customer journey and scenarios.
Branding
We wanted our brand to build trust and show genuine interest in what our mission and goals are, which is helping the community.
Final Design Concept
We sketched on paper, created wireflows in Miro, wireframing in Adobe XD, and eventually came up with a concept that gives customers the ability to see local food trucks on a map and order food for pickup directly in the app. The customer can round up their order total to be donated to a local cause.
The Team
Our team collaborated as UX designers on every aspect of this project.
Project Manager
Seeon Kim
Information Architect
Jessica Cox
UI/Interaction Designer
Barrett White
Graphic Design
Tara Smith
Brand Manager
Maria Arellano
© 2024 Tara Smith
Illustrations by Annie Konst