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Tara Smith

Digital experience and product design manager.

Space Cowgirl

For the past decade, I have successfully led cross-functional teams in creating human-centered digital experiences. As a leader, I am curious and collaborative, celebrating big or small victories and providing a holistic approach to design strategy.

Keep scrolling to see a curated collection of recent projects.

For the past decade, I have successfully led cross-functional teams in creating human-centered digital experiences. As a leader, I am curious and collaborative, celebrating big or small victories and providing a holistic approach to design strategy.

Keep scrolling to see a curated collection of recent projects.

For the past decade, I have successfully led cross-functional teams in creating human-centered digital experiences. As a leader, I am curious and collaborative, celebrating big or small victories and providing a holistic approach to design strategy.

Keep scrolling to see a curated collection of recent projects.

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Short on time?

View a quick, one-page version of my portfolio. 

Beam me up.

UT Austin Fundraising: A 300% Donation Boost Through UX Transformation 
How I helped frustrated donors give a gift online by understanding their needs and solving their core problems.
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How Design Optimization Improved ROI & Customer Experience at Best Buy
Creating a vision and strategy for the Services & Support team and how we're helping customers get help when something goes wrong.
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Geek Squad Software: Usability Transformation Journey to a Near-Perfect SUS Score
Geek Squad agents can now schedule appointments in a customer-focused way.


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A Design Thinking Journey for a New Food Delivery App
A food delivery app concept that demonstrates the design thinking process.
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© 2024 Tara Smith

Illustrations by Annie Konst